Building a design system component library for Dexla - An AI-powered No-code app builder for
technical and non-technical users.
When I joined Dexla, the brand was at a pivotal stage. With an expanding suite of digital products and ambitious scaling plans, maintaining design consistency across platforms had become a challenge. My first task was clear: build a scalable design system that would unify the brand's visual identity, streamline workflows, and empower teams to create cohesive user experiences. I began by diving deep into Dexla's unique needs and aspirations. The project gained momentum when Toba joined, bringing fresh perspectives and collaborative energy. Together, we worked to create a design system that would be both highly functional and authentically reflect Dexla's brand identity and values.
As Dexla grew, new features and updates rolled out, design inconsistencies emerged across platforms, creating a fragmented experience (For both users and in-house team members) and unclear brand identity. The team needed a unified design approach to maintain competitiveness. The absence of a design system created communication barriers between designers, developers and other stakeholders which led to longer development cycles, repetitive work and a diluted branding. The only thing I met was the logo (I added the documentation btw)
